AppTap Launches App Advertising Network for App Developers

AppTap Ads (http://www.apptap.com) Lets App Developers Promote Their Apps to Millions of App Consumers on the Web. AppTap Leverages Reach of its App Recommendations and Search Platform to Help App Developers Market Their Apps.

AppTap (http://www.apptap.com), the leading app discovery platform for iPhone, iPad and Android apps, today launched AppTap Ads, a self-serve ad network giving app developers an easy and effective way to promote their apps to millions of app consumers across a growing network of leading websites using AppTap's app discovery platform. The company today also launched its app recommendations platform on AOL's The Unofficial Apple Weblog, part of a broader deal with AOL enabling any AOL site to use AppTap's platform.

"We launched AppTap Ads to help app developers struggling to rise above the noise of the cluttered app stores," said Matt Callaway, CEO of AppTap. "AppTap's mission is to help apps get discovered. Our app discovery platform helps consumers and web publishers find relevant apps; and now, with AppTap Ads, we're leveraging the reach of our app discovery platform to help app developers get their apps noticed."

AppTap Ads helps app developers by promoting their apps to consumers across a growing network of over 20 leading content sites using AppTap's app discovery platform, including AOL's The Unofficial Apple Weblog (TUAW), Cult of Mac, The iPhone Blog (TiPb), AndroidTapp, and DroidForums.net. The company also recently announced a partnership with Sprint to power Android app discovery on Sprint.com. AppTap Ads provides app developers with an easy-to-use, self-serve ad buying and campaign reporting tool to buy and track targeted app promotions across the web.

"AppTap Ads is an effective way to promote the It Happened Here app to a targeted audience of app consumers across a network of top mobile and tech sites," said Ken Dodelin, Founder and CEO of Mobile Surroundings. "Developing a great app is half the battle these days. You've also got to market your apps, and AppTap Ads is a dead simple way to get your app in front of iPhone and Android users across the web."

"We're excited to use the AppTap Ads platform to bring the Nexercise app to a broad audience of app consumers across the web," said Ben Young, CEO and Co-Founder of Nexercise, Inc. "An advertising network dedicated to promoting apps across the web is exactly what app developers need as the app stores become more crowded."

AppTap (http://www.apptap.com) is the leading provider of app discovery and marketing solutions for online publishers, bloggers and app developers. AppTap's app discovery platform is a turnkey, white label solution, providing web publishers, bloggers and carriers a compelling content offering that boosts user engagement and revenue. Over 20 leading online media sites and Sprint have signed deals with AppTap to use its app discovery and search platform. AppTap Ads, which launched May 2011, enables app developers to market their apps to a targeted audience of app consumers across AppTap's partner network. AppTap is backed by Reston, VA, based New Atlantic Ventures. For more information visit http://www.apptap.com.