AppTap Presenting at Capital Connection '11 on May 13

AppTap is presenting at Capital Connection '11 on Friday, May 13 at 3:10pm ET in Salon E. Find out how AppTap's app discovery platform and advertising network are helping consumers, app developers, web publishers and carriers navigate the flood of apps. The company will be available at Table 4 in the presenters area for questions before and after its presentation.

With over 500,000 apps available across iOS and Android, and an increasing number of app stores launching, consumers are overwhelmed and confused; app developers are seeing their apps drowned out; and media companies are struggling to provide their readers with scalable, engaging and relevant way to navigate the flood of apps.

AppTap is addressing these three key pain points with its contextual app recommendations and search platform, and an advertising network focused entirely on helping app developers rise above the noise. AppTap's white-label, widget-based platform is easily embedded in any content site, delivering contextual app recommendations to readers, while boosting user engagement and revenue for the publisher. AppTap has signed over 20 publishing partners and Sprint to use its app discovery platform.

AppTap Ads provides app developers with a unique opportunity to promote their apps to a targeted audience of millions of app consumers across AppTap's network of premium web publisher and carrier website partners. In less than 5 minutes, app developers can use AppTap's self-service advertising platform to create, launch and manage app marketing campaigns.

"AppTap has experienced solid traction since its official launch in November," said Matt Callaway, CEO of AppTap. "We're excited to have the opportunity to tell our story to attendees at Capital Connection '11."

Capital Connection '11 will bring together the broad community of entrepreneurial companies and potential partners to help further enhance business and economic growth. MAVA's flagship event, Capital Connection '11, is scheduled for May 12 & 13 at the JW Marriott Hotel in Washington, DC. Opinion leaders from business and government will be on the program along with leading technology companies at all growth stages that will be showcasing their capabilities to a nationwide audience of investors, advisors, partners, and entrepreneurs.